Hero Ingredient: Our baking soda toothpaste uses this completely natural cleaning ingredient to effectively remove plaque and hard-to reach stains whilst still being gentle on tooth enamelEffective Daily Protection: Our gum toothpaste protects against plaque, bacteria and acids caused by everyday food and drink that can attack enamel, causing cavities and bad breathSuperior Whitenening Results: Our baking soda toothpaste gives whiter teeth in 3 days with twice brushing, clinically proven and designed to deliver superior stain removal vs non-baking soda toothpastesProvides Lasting Freshness: Neutralisies acids caused by everyday food and drink and remineralises tooth enamel. It helps to return oral pH to neutral levels and remineralise and strengthen enamelEcologically Minded: Our vegan toothpaste is made to be 100% recyclable (Carton, Tube and Cap), it has no preservatives and no artificial colours